$tarbucks

Monday, April 28th, 2008

Starbucks (SBUX: chart, web, Y!) has been making valiant efforts in marketing to combat the effects of cheaper coffee shops and gourmet coffee-selling fast food chains.  But they’re coming up short.

I could smell this one coming from miles away (pardon the pun).  The first thing to suffer from a falling economy is the discretionary purchases that have become most routine.  When you first start looking at your budget and ask yourself the question: “where can I save a few bucks here and a few bucks there?” the answer is easy.  …