SogoInvest is now SogoTrade
Thursday, January 31st, 2008It’s been a while since I’d heard anything from William Yeh of SogoInvest, so I thought I’d drop by the website and snoop around a bit. To my surprise, SogoInvest has changed its name to SogoTrade.
Mr. Yeh, CEO of SogoTrade, states in a letter to clients that the name change is an effort to align the brand identity more effectively with the business focus and core strengths. He goes on to say that:
SogoTrade will afford greater clarity by powerfully expressing our enduring qualities of innovation, service, and value while also expressing our business focus - providing advanced trading technology at low commissions to meet …
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