I gave a presentation on engineering to a local high school class a few weeks ago.  It was a brief explanation on engineering and potential jobs in various industries.

It was the first time I’d been in a high school since I graduated well over a decade ago.  My how times have changed.

At first I was in awe.  There were electronic chalkboards in every room.  The teacher writes on the white board with a special pen, and a computer documents everything scribed during a session.

There are laptops abound, high-tech digital telephones in each room that connect to anyone, or any room at any time.  There are electronic forms to fill out when visiting the building, and electronic surveillance and security all over.

After soaking up all the technology, I asked my buddy who teaches the class what a new teacher makes these days.  I won’t give the exact figure, but if I told you it would (and should) piss you off.

Any increase in budget over the last 5 years or so has gone to improving the resources, upgrading the buildings, and adding technology at every corner.

Who missed out?  The most valuable and overlooked resource in the building.

The teachers themselves.

Technology education, Technology

The wireless telecom industry is very intriguing to me.  I’ve written about AT&T and Verizon before, and more specifically about the battle for subscribers and the expansion of wireless data network infrastructure.

AT&T has been growing fairly extensively over the last several years primarily due to the cult like popularity of the iPhone, which AT&T has had exclusive rights to from the initial iPhone release.

Verizon is on the verge of releasing the “Droid” Android phone which I hear is garnering great pre-release reviews.

As I’ve mentioned in my previous posts, wireless providers are running out of marketing gimmicks to attract new subscribers, at least as it pertains to phone costs.  Carriers are practically giving away high tech and very capable smart phones a la the Blackberry and make their money on the monthly plans.  So with the cost of the hardware already at zero, the only other front to wage war is on the plans themselves.

This is where Verizon, specifically, is starting to reveal it’s elitist mentality.

In an article over at The Wall Street Journal, Verizon CEO Ivan Seidenberg said that while T-Mobile rolled out new low cost plans over the last weekend, his company had no intentions of doing so.

Verizon does have great coverage, and for those who need to be connected anytime all the time, they may be willing to pay a premium for the service.  The average Joe I suspect, will still go with the low cost provider.  Coverage at the big carriers is so widespread and evolving so quickly that service and coverage are starting to come to parity.  With that in mind, the last competitive advantage is coming down to price.

And Verizon is losing.

To me, it seems a bit arrogant that Verizon doesn’t want to respond to T-Mobile’s new pricing plans.  They’re losing the market to AT&T through the iPhone popularity, and while the Droid may be great, it’s going to come at a hefty price.

And I don’t mean for the phone.

Technology AT&T, cell phone, connectivity, iPhone, Verizon, wireless plan

Back in the beginning of 2007, inspired by Futurist David Houle, I wrote about my vision for a new medium on which printed media would morph into electronic media, yet still retain the look and feel of printed news.

Well, another step has been made towards that vision, and it’s taking its roots in advertising.

Entertainment Weekly is taking on an experiment by which super-thin video screens will be embedded into pages of their magazines.  Prominent television personalities will grace the screens in advertisements, predominantly for Pepsi and CBS.

Americhip has developed the technology, and has developed many advanced marketing strategies that entice all five senses of the customer.  A strategy the company likes to call “multisensorizing”.

The cost of such a video-laced magazine ad hasn’t been disclosed, nor has the market for the technological magazines been specified.  However, New York and L.A. audiences are on the radar to participate.

I can’t imagine that the experiment will be cheap, but cost is largely relative, and if CBS and Pepsi see a return on their investment, we may end up seeing more of these digital screens in magazines in the very near future.

This is just the beginning.

As I mentioned in my post back in 2007, I foresee these digital screens growing into pages of their own, fed content through the Internet, and pushing the paper delivery boy out of business.

The technology is here, and by the fact that we’re going to get a taste of the technology in a magazine, even in limited distribution, tells me the price of the technology is becoming more and more attractive.

If you happen to encounter a copy of the magazine with the video ads, I’d like to hear your opinion on the experience!

Technology David Houle, magazines, media, Technology, video ads