I’m starting to realize that there must be a tipping point to advertisement.  There must be a point where ads are so visible and omnipresent that they actually take away from the medium in which they’re delivered.

American Idol for instance.  I don’t watch a lot of television, and I’ve never really been a huge fan of American Idol, but since David Cook is a local guy, I started to take interest in the last couple weeks of the show.  During the few episodes I did watch, I started to notice the gratuitous placement of advertisements.

From the shows host rambling on about how great the iPhone is, to the three super-tall …

In a case of what could be over saturation in the online discount brokerage firm field, ex24 has closed up shop.

Back in November of last year, I had a chance to speak with Anthony Link, ex24’s Chief Operating Officer. Bound with excitement, both he and James Lennane, the company’s founder had high expectations for the company.

Perhaps the expectations were too high.

Despite marketing campaigns that included iPod giveaways, free trading periods, guaranteed portfolio performance and access to fractional shares of sought-after stocks such as Google Inc. (GOOG) shortly after its initial public offering, the platform never gained momentum.

“We were looking …

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Back in August I wrote about how shopping a generation behind will save you money. I also listed a link to get a free Schick Titanium razor blade.

Well, about eight weeks after signing up, I got my new four-bladed Schick Quattro in the mail. It came in a neatly packaged box with the Schick brand and logo all over it.

Funny, but just two weeks later, Gillette sent me an unsolicited free Fusion razor in a very similar box, with very similar logo placement. In addtion, they packaged coupons into the box for discounts on refill cartiges. …

The evolution of the blog is moving in on marketing.  A site called PayPerPost is offering up money for blog posts containing specific content on products or services.  Bloggers can get paid as much as $5 or more per post of which the topic can range from which search engine you prefer to reviewing a hair drug testing kit that parents can use on their kids.
BusinessWeek had a recent article on this very subject.  After reading it, I have to wonder if this is the new blogging fad, much like pay-per-click has been for the last few years.  To some extent, this …