Inundated with Ads
May 27th, 2008 by Grant in: Business, MarketingI’m starting to realize that there must be a tipping point to advertisement. There must be a point where ads are so visible and omnipresent that they actually take away from the medium in which they’re delivered.
American Idol for instance. I don’t watch a lot of television, and I’ve never really been a huge fan of American Idol, but since David Cook is a local guy, I started to take interest in the last couple weeks of the show. During the few episodes I did watch, I started to notice the gratuitous placement of advertisements.
From the shows host rambling on about how great the iPhone is, to the three super-tall Coca-Cola glasses sitting on the judges table, to the fact that Ford gave both finalists a Ford Escape of their very own, to the Risky-Business-esque rock and roll ads featuring the two contestants to the fact that every word spoken on the show was brought to you by AT&T… It almost seemed like an hour of advertisements filled in with a little music every once in a while.
Top it all off with the five minute build up to announce the winner… after these messages from our sponsor.
There has to be a point where the viewer is so bombarded with advertisements that he just turns off the television to go do something else. I think I’m at that point.
I watch television (on seldom occasions) to be entertained. Not to be peppered with advertisements for crap I don’t need.
Does anyone else feel this way?
Tags: advertisement | American Idol | Business | Marketing
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