I received an email from Steve Carpenter yesterday. Typically when I receive emails from someone I don’t know, I’m enticed to “file” the message accordingly, however I opened this one, not knowing what to expect.

Steve is the founder and CEO of Cake Financial Corporation.

After reading his email, I found myself intrigued with his new service. Cake is a new online financial service that allows individuals to display their actual portfolio,and keep track of how the portfolio has done over a period of time. It also lets you share your portfolio and real-time trading information with trusted family and friends without ever revealing sensitive personal information like net worth, number of shares, or portfolio sizes.

The way it works is that you link up your brokerage account with Cake, and it keeps track of your performance, and allows you to compare your performance with that of your peers. You can see how others are trading, and even collaborate investment strategies online.

For each Cake member, you can see the overall performance of that persons portfolio over a range of 5 days to 5 years. You can also see what’s on that members watch list, see who’s in their Cake network, and even read their investing journal.

It’s basically a conglomerate of the ultimate financial blog sites. What’s great is that since it’s linked directly to your brokerage account, it lends credibility to your financial performance.

Cake’s number one priority is protecting personal and financial information. Founder and Chief Technical Officer, Doug Reed, has had some experience creating secure financial environments in the past, so he’s got some experience keeping the privacy hacks at bay.

I’ll keep researching Cake, and perhaps have Steven answer a few questions in Corner Office Interview.

Until then, here are some more links to Cake:

Cake Financial Home

Cake Financial Blog

The Cake Financial Players

Cake On Cramer

Leave comments below. Subscribe to Comments