Marketing Share
October 29th, 2006 by Grant in: Business, MarketingBack in August I wrote about how shopping a generation behind will save you money. I also listed a link to get a free Schick Titanium razor blade.
Well, about eight weeks after signing up, I got my new four-bladed Schick Quattro in the mail. It came in a neatly packaged box with the Schick brand and logo all over it.
Funny, but just two weeks later, Gillette sent me an unsolicited free Fusion razor in a very similar box, with very similar logo placement. In addtion, they packaged coupons into the box for discounts on refill cartiges. Keep in mind, I never signed up to get a free Gillette Fusion razor.
Seems to me that somebody’s been sharing a marketing database with the competition…
Now that I have two competing products to try out, I may just write a review. I can tell you this much, my previous generation Mach 3 Turbo beats both of the new products in price, hands down.
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November 5th, 2006 at 9:22 pm
I got the same package! Really makes you wonder who knows what about who! Oh well, can’t turn down a free razor. Again. Bryan T.