A New Look for TD Ameritrade
October 23rd, 2006 by Grant in: Brokers, InvestingAs a TD Ameritrade APEX customer, I’m getting a sneak preview of a revamped website for the broker.
The new look is, well, different. The menus have been redesigned, but the overall menu structure is the same. Data is organized a bit better, but the all-green layout is a bit overpowering.
New research material is provided by Ford Equity Research and TheStreet.com, both of which compliment the existing MarketEdge and S&P Reports nicely.
The Morningstar Portfolio X-Ray is a new tool that examines your portfolio for diversification, although you can use it free here. You can also use the tool to screen for an optimum diversification among industry, country or asset allocation type. Kind of handy.
TD Ameritrade says they’ve made their charting more interactive than ever with even more settings, but personally, I think they’re trying too hard. Interactive charting is cute, but it really doesn’t add much in my book, and there really isn’t any more “interaction” than my stockcharts.com charts.
Out of the various new “features” they’ve added, I think the MorningStar Portfolio X-Ray is the most useful, and I could take or leave the other stuff. The new green page layout is a bit… green… but I think I can get used to it.
Look for TD Ameritrade to open up their new site to all clients on October 27, and let me know your opinions on the new layout.
Additional Information
TD Ameritades New Features and Layout Guide
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