The other night I was watching a Larry King interview with Donald Trump. They talked mostly about “The Apprentice” and his little tiff with Martha Stewart, but then towards the end of the interview, they talked about Trumps newest endeavors, Trump University and GoTrump.com.

He said GoTrump.com was his new travel agency site, and offered the “best seats and the best fares” so that you too could travel like Trump.  To end the interview, he said that GoTrump.com is “huge” and is doing incredibly well.

Out of curiosity, I had to try it out, primarily since I just bought tickets for travel overseas, and wanted to see if Trump could beat what I just paid.  I typed in my flight information, and hit search button. What pops up?  A list of flights and fares generated by Travelocity.com!  GoTrump.com is just an affiliate site for someone else doing the work.

My curiosity kept me going, and I looked at the html code for GoTrump.com.  It turns out that all “The Donald” did was start his own web page, and integrated someone elses’ search engine. 

The code revealed that the engine behind GoTrump.com is World Choice Travel. They even list GoTrump.com as a sample site on their engine.  The crazy part is that it costs nothing to integrate their engine into your web page.  That’s right, not a single cent.

You integrate their search engine into your new website, change some pictures, add some text, and you get a percentage of every booking made through your site.  Donald Trump didn’t create his own travel agency, he just started another website and incorporated an existing agency into his new site, and threw his brand on it.  Incredible!

So, if you want to go head to head with “The Donald”, start your own travel agency.  It will cost you peanuts to start, and all you need is a little web page experience, some cool pictures, and a brand that is known world wide.

Unfortunately, that last part is where Trump has you beat.

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